Strategic determinants for the selection of partner alliances in the Indian tour operator industry: A cross-national study

Mohinder Chand and Anastasia A. Katou

Journal of World Business, 2012, vol. 47, issue 2, 167-177

Abstract: The purpose of this study is to investigate the strategic determinants for the selection of partner alliances in the Indian tour operator industry. Using data from 102 UK, USA, Canadian and French tour operators in India, the study revealed that there is a set of partner selection criteria that is of most importance. The study revealed that nationality of the international tour operator is the major characteristic that discriminates partner selection criteria. Alliance performance is positively associated, in a descending order, with tour package formulation efficiency, technological expertise, local operation expertise, and marketing system and status. Thus, the study indicates some clear messages to policy makers and practitioners.

Keywords: Indian tour operators; Partner alliances; Selection criteria; Alliance performance; Tour operator nationality (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (12)

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DOI: 10.1016/j.jwb.2011.04.003

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