Social capital and new product development outcomes: The mediating role of sensing capability in Chinese high-tech firms

Junfeng Zhang and Wei-ping Wu

Journal of World Business, 2013, vol. 48, issue 4, 539-548

Abstract: This study investigates the effects of social capital (trust and power) on a high-tech firm's new product development outcomes through the leveraging of its sensing capability in an emerging market, China. A sample of high-tech firms in China is used to test the proposed relationships. Findings confirm that both trust and power in a high-tech firm's social network are significantly associated with its two new product development outcomes through sensing capability which fully mediates the relationships.

Keywords: Product innovativeness; Speed to market; Trust; Power; Sensing capability; Emerging economy (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (14)

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DOI: 10.1016/j.jwb.2012.09.009

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