Establishing rigor in mail-survey procedures in international business research

Agnieszka Chidlow, Pervez N. Ghauri, Sengun Yeniyurt and S. Tamer Cavusgil

Journal of World Business, 2015, vol. 50, issue 1, 26-35

Abstract: How rigorous have our data-collection procedures been in international business research? We report the results of a comprehensive content analysis of scholarly work published in four leading international business journals over the past decade. The focus is data-collection procedures used by researchers in mail surveys. The intent is to be self-critical and formulate strategies for enhancing the rigor and success of data-collection procedures in survey-based research. Our findings confirm that international business scholars could significantly improve surveys’ response rates by following more rigorous and well-established methodological practices already established in the social science literature. We also find that, while some continents tend to be oversampled, a large portion of the world remains underrepresented in international business research. The results point to interesting trends in cross-cultural data-collection procedures. Given that primary research will always drive new knowledge creation, scholars are strongly advised to practice best-available procedures for data collection.

Keywords: International business research; Mail survey; Data-collection procedures; Content analysis (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (37)

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DOI: 10.1016/j.jwb.2014.01.004

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