Reshoring from a demand-side perspective: Consumer reshoring sentiment and its market effects

Silvia Grappi, Simona Romani and Richard P. Bagozzi

Journal of World Business, 2018, vol. 53, issue 2, 194-208

Abstract: Reshoring is the company decision to relocate activities back to the home country. Our study complements the existing research in IB by adopting a demand-side perspective. We identify new, demand-based drivers for reshoring that integrate with the firm-based ones, thereby further informing the company decision process in this context. We develop a Consumer Reshoring Sentiment (CRS) scale through multiple studies conducted on consumers (total=1149) in two countries. Our findings reveal: six demand-based drivers that compose CRS; a link between CRS and consumer willingness to reward the reshoring company; and the effectiveness of CRS in segmenting and targeting the market.

Keywords: Reshoring; Location strategy; Consumer sentiment; Measurement and scale development; Market segmentation (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (18)

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DOI: 10.1016/j.jwb.2017.11.001

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