 Business group reputation and affiliates’ internationalization strategiesDebmalya Mukherjee, Erin E. Makarius and Charles E. Stevens Journal of World Business, 2018, vol. 53, issue 2, 93-103 Abstract: The literature on business groups (BGs) has identified reputation as a critical factor in their success and survival. However, most studies have assumed that BGs are well-known and well-regarded—an assumption that may not be tenable in the context of international expansion. We use signaling theory to explore the causes of an unacknowledged source of BG heterogeneity—variance in their reputation prominence (whether they are well-known or not) and reputation quality (whether they are regarded favorably or unfavorably)—and seek to understand how this heterogeneity may result in differences in BG affiliates’ geographic scope and location choices as they internationalize. Keywords: Reputation; Business groups; Emerging markets; Internationalization; Signaling theory; Location choice; Geographic scope (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:worbus:v:53:y:2018:i:2:p:93-103 Ordering information: This journal article can be ordered from DOI: 10.1016/j.jwb.2017.12.003 Access Statistics for this article Journal of World Business is currently edited by David Collings and Jonathan Doh More articles in Journal of World Business from Elsevier |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.