The development of international e-commerce in retail SMEs: An effectuation perspective

Daniel Tolstoy, Emilia Rovira Nordman, Sara Melén Hånell and Nurgül Özbek

Journal of World Business, 2021, vol. 56, issue 3

Abstract: There is an urgent need in the field of international entrepreneurship to elucidate how SMEs can pursue new opportunities in a digital international business environment. The purpose of this study is to examine, by using effectuation theory, the processes by which retail SMEs develop international e-commerce in foreign markets. This research is based upon qualitative data from three Swedish retail-SMEs. This study makes a theoretical contribution to international entrepreneurship research by providing more granular insights into the actual drivers of e-commerce internationalisation. In particular, this study illustrates how capabilities underlie the processes of international e-commerce development.

Keywords: International entrepreneurship; Effectuation; E-commerce; SMEs; Retail companies (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (30)

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DOI: 10.1016/j.jwb.2020.101165

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