Advertising and Cigarette Consumption

Khosrow Doroodian and Barry Seldon
Additional contact information
Khosrow Doroodian: Ohio University
Barry Seldon: University of Texas, Dallas

Eastern Economic Journal, 1991, vol. 17, issue 3, 359-366

Abstract: The authors examine two questions that are relevant to current policy issues: (1) is there a positive response of aggregate demand to advertising? (2) what is the reaction of consumers to government health warnings and media policy? The results support the hypothesis that advertising increases aggregate demand for cigarettes. However, the advent of health warnings and media policies seems to have eradicated this aggregate advertising effect. The findings also support some previous studies that suggest that aggregate advertising effects depreciate within one year.

Keywords: Advertising; Consumer; Health (search for similar items in EconPapers)
JEL-codes: D12 I12 M37 (search for similar items in EconPapers)
Date: 1991
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Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:eej:eeconj:v:17:y:1991:i:3:p:359-366

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