Capacidades y estrategia competitiva: propuesta de un modelo para su desarrollo dentro de un sector

Irazú de la Cruz Gómez ()
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Irazú de la Cruz Gómez: Tecnológico de Monterrey

Revista de Administración, Finanzas y Economía (Journal of Management, Finance and Economics), 2007, vol. 1, issue 2, 125-133

Abstract: The search for competitiveness on the part of companies is a matter of survival. Competitiveness is obtained by the development of capabilities and competitive strategies. The objective of this work is to examine the innovation and technology capabilities, administration capabilities and human resources capabilities with the three generic competitive strategies. In this document, I propose a capabilities model of development through three competitive strategies: total leadership in costs, differentiation and segmentation

Keywords: Administración; de; negocios (search for similar items in EconPapers)
JEL-codes: M10 (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:ega:rafega:200709

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