The Pull Model as the E-Commerce Strategy For Business-To-Consumer Sites

Guillermo Reyes González () and Ralf Eder Lange ()
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Guillermo Reyes González: Tecnológico de Monterrey
Ralf Eder Lange: Tecnológico de Monterrey

Revista de Administración, Finanzas y Economía (Journal of Management, Finance and Economics), 2013, vol. 7, issue 2, 69-80

Abstract: One of the solutions to stabilize the bullwhip effect is to provide the supply chain with the adequate mechanisms to make the information flow upstream (to the supplier) and downstream (to the consumer). This has led the e-commerce companies to implement a distribution model known as the Pull Model. This paper provides a literature review of the main characteristics of the Pull model and a comparison with the E-Commerce strategies and benefitsJournal: Revista de Administración, Finanzas y Economía (Journal of Management, Finance and Economics)

Keywords: Pull Model; E-Commerce BtoC; Demand Chains; Inventory Management Strategies; E-Commerce Strategies (search for similar items in EconPapers)
JEL-codes: L15 L22 L81 M19 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:ega:rafega:201309

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