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Factors Affecting the Sport Related Consumer Expenditures

Aykan Candemir () and Ali Erhan Zalluhoglu ()
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Aykan Candemir: Ege University, Faculty of Economics and Administrative Sciences, Department of Business Administration
Ali Erhan Zalluhoglu: Ege University, Faculty of Economics and Administrative Sciences, Department of Business Administration

Ege Academic Review, 2012, vol. 12, issue Special Issue, 29-39

Abstract: In recent years there has been a significant change in the importance given to economic and social role of sport related economic activities since sport has changed to a much broader concept involving sport clubs, associations, organizations and businesses where the implementation of carefully designed marketing strategies became vital for success. This study aims to explore the factors affecting the sport related consumer expenditures. Empirical results were obtained by means of a questionnaire survey in Izmir, the third biggest city in Turkey. The results include demographic and socio-economic analysis of respondents, respondents’ practices about sport related activities and expenditures associated with these activities. Six factors were obtained from the factor analysis depending on the respondents’ attitudes towards sporting activities were examined for their effects on sport related expenditures of the consumers.

Keywords: Sport; sport related expenditures; attitudes. (search for similar items in EconPapers)
Date: 2012
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