Testing of APEC Countries’ Competitiveness Dynamics Through Fuzzy Clustering Analysis and Some Findings

Ilke Kaya ()
Additional contact information
Ilke Kaya: Kirklareli Universitesi, Turizm Fakultesi, Turizm Isletmeciligi Bolumu

Ege Academic Review, 2014, vol. 14, issue 4, 597-610

Abstract: Bu arastirma, zincir/grup otel musterilerinin marka degeri bilesenlerini aciga cikarmayi ve otel musterilerin marka degerine yonelik tutumsal farkliliklarinin incelemesini amaclamaktadir. Arastirmaya Istanbul’da faaliyet gosteren 24 zincir/grup otel isletmesinde konaklayan 717 musteri katilmistir. Yapilan faktor analizi sonuclarina gore marka degeri bilesenlerinin marka bagliligi, marka farkindaligi, marka cagrisimlari, marka liderligi, algilanan kalite ve marka imaji oldugu ortaya cikmistir. T-testi ve ANOVA analizi sonuclarina gore marka degeri ile yas, gelir, meslek ve egitim degiskenleri arasinda anlamli bir iliski varken, marka degeriyle cinsiyet ve medeni durum degiskenleri arasinda anlamli bir iliski ortaya cikmamistir.

Keywords: Marka degeri; marka degeri bilesenleri; zincir/grup oteller (search for similar items in EconPapers)
JEL-codes: M30 (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.onlinedergi.com/makaledosyalari/51/pdf2014_4_9.pdf (application/pdf)
http://onlinedergi.com/arsiv/arsivDetay.aspx?yil=2014&peryot=4 Website of the journal issue (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ege:journl:v:14:y:2014:i:4:p:597-610

Access Statistics for this article

Ege Academic Review is currently edited by Özlem Önder

More articles in Ege Academic Review from Ege University Faculty of Economics and Administrative Sciences Contact information at EDIRC.
Bibliographic data for series maintained by Baris Gök ().