Ranking Web Design Firms with the ORESTE Method

Esra AYTAC Adali () and Aysegul TUS Isik ()
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Esra AYTAC Adali: Pamukkale Universitesi
Aysegul TUS Isik: Pamukkale Universitesi

Ege Academic Review, 2017, vol. 17, issue 2, 243-254

Abstract: Developing a website, creating an online presence and a brand image are difficult for the companies because of requiring research, thought and time. One of the ways to overcome this difficulty is hiring a web design firm. There are many web design firms in the market and it is critical to determine which one best meets a company’s needs. In this paper one of the MCDM (Multi Criteria Decision Making) techniques, called ORESTE (Organization, Rangement Et Synthese De Donnes Relationnelles), has been applied to the selection of web design firm. This method is simple and does not require the quantification of criteria weights and alternatives, rather only their ordinal rankings. The application has demonstrated that the ORESTE method provides a structured, rational and consistent approach to complex decision problems.

Keywords: ORESTE (Organization; Rangement Et Synthese De Donnes Relationnelles); outranking; MCDM (Multi Criteria Decision Making); web design firm selection (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:ege:journl:v:17:y:2017:i:2:p:243-254

DOI: 10.21121/eab.2017225202

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