Internette Pazarlamada Kullanilan e-Ölcütler

Ibrahim Kircova ()
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Ibrahim Kircova: Yildiz Teknik Üniversitesi, Iktisadi ve Idari Bilimler Fakültesi

Ege Academic Review, 2002, vol. 2, issue 2, 125-131

Abstract: Internetin ticari ortamda kullanilmasinin en önemli sonuclarindan birisi müsterilerin bütün süreclere hakim olmasidir Yeni ekonomi is modellerinin bu özelligi müsterilerin sürekli olarak izlenmesi ve davranislarinin ölcümlenmesini gerektirmektedir. Bu calisma müsteri davranislarini izlemek amaciyla kullanilan bazi ölcütleri tanitmak amaciyla hazirlanmistir.

Date: 2002
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