Analytic Hierarchy Process As a Managerial Decision Tool in The Evaluation of New Product Ideas

Kaan Yaralioglu () and Haluk Koksal ()
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Kaan Yaralioglu: D.E.U., Faculty of Economics &Business Administration
Haluk Koksal: American University of Beirut,Lebanon, S. Olayan School of Business

Ege Academic Review, 2003, vol. 3, issue 1, 119-137

Abstract: In this study, Analytic Hierarchy Process (AHP), that was developed as an estimation and decisionmaking technique for managers, is reviewed for the evaluation of new product ideas. The AHP algorithm is solved on a hypothetical example consistent with the hierarchy developed to evaluate new product ideas.

JEL-codes: M19 M31 (search for similar items in EconPapers)
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:ege:journl:v:3:y:2003:i:1:p:119-137

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