RELATIONSHIP AMONG BRANDING, CAREER DEVELOPMENT AND TOURISM EDUCATION: AN IMPLICATION FROM TURKEY

Murat Selim Selvi () and Cengiz Demir ()
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Murat Selim Selvi: Düzce University, Akçakoca School of Tourism Administration and Hotel Management
Cengiz Demir: Ege University, Faculty of Economics and Administrative Sciences, Department of Business Administration

Ege Academic Review, 2007, vol. 7, issue 2, 389-408

Abstract: The purpose of this study was to investigate possible impacts of branding of hotel enterprises on the career development of students in tourism education. A questionnaire was used to collect empirical data. The population of the research included the 3rd and 4th year students. Four tourism education institutions were selected and 450 students participated in the survey. Overall 392 valid questionnaires were taken into considerations. This paper reports the majority of the students have negative views and expectations and attitudes towards the tourism industry in Turkey. The findings show that a branded hotel enterprise can make significant contribution in helping students of tourism and hospitality management education professional approach to the industry in a more professional way and to solution of the most important problems suffered in relation to the hotel work mentioned in the context.

Keywords: Career indecision; tourism education; branding; career development. (search for similar items in EconPapers)
Date: 2007
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