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Stratejik Dusunmedeki Keskin Viraj Ya Da Soyut Varliklarin Zaferi: Strateji Haritalari

Tamer Kececioglu ()
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Tamer Kececioglu: Ege Universitesi, Iktisadi ve Idari Bilimler Fakultesi, Isletme Bolumu

Ege Academic Review, 2008, vol. 8, issue 2, 469-485

Abstract: Son donemlerde strateji kavrami tekrar isletme literaturundeki yerini almaktadir. Stratejinin yurutulmesi formule edilmesi kadar onemlidir. Strateji, paydaslar acisindan nasil deger yaratilacaginin bir tasvirini olusturmaktadir. Ozellikle soyut varliklarin isletmelerin piyasa degerlerini, %75’inden fazlasini olusturmasi nedeniyle strateji kavramina butuncul bir bakis acisinin kazandirilmasi onemlidir. Bu calismada orgutun stratejisine dort farkli perspektiften neden-sonuc iliskileri acisindan yaklasilarak stratejik dusunmeye farkli pencereler acilmasi yoluna gidilmistir.

JEL-codes: M1 (search for similar items in EconPapers)
Date: 2008
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