Consumer behavior on sustainable issues

Patricia Martínez García de Leaniz and Sandra Castro González

Cuadernos de Gestión, 2023

Abstract: [EN] This special issue of the Management Letters / Cuadernos de Gestión is dedicated to presenting those articles that are included as part of the special issue on consumer behavior and sustainable issues and that highlight marketing’s important role in encouraging sustainable consumption. The first part of this editorial presents six articles that structure this special issue. The second part examines the concept of sustainable marketing and the most effective ways to change consumer behaviour to become more sustainable.

Keywords: sustainability; business ethics; sharing economy; consumer behavior; branding; social networks; generations; sostenibilidad; ética empresarial; economía colaborativa; comportamiento del consumidor; marca; redes sociales; generaciones (search for similar items in EconPapers)
Date: 2023
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Instituto de Economía Aplicada a la Empresa, Revista Cuadernos de Gestión, Facultad de CC. Económicas y Empresariales, Universidad del País Vasco, Avda. Lehendakari Aguirre 83, 48015 Bilbao, Spain
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