The Marketing & Positive Impacts of Behavioral Control System on Societies & Countries

Ahmad Adel Mostafa () and Ahmed Mohamed Tawfik ()
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Ahmad Adel Mostafa: American University of Kuwait, Kuwait
Ahmed Mohamed Tawfik: American University of Kuwait, Kuwait

Eurasian Journal of Business and Management, 2015, vol. 3, issue 1, 30-37

Abstract: Behavioral control systems are one of the most prominent tools used by managers and marketers for different internal and external purposes. One of the most important external purposes they have been used for is influencing consumer behavior. This paper explores the positive effects of implementing such systems on societies. It discusses consumer perception of the systems, their influence on their financial behavior in different contexts, how can they create order and how as well as to what extent should it be implemented and finally how can minimize negative consumer behavior. A judgment based sample of typical consumers was surveyed using questionnaires for collecting primary data on these aspects. Secondary data from Egypt, Singapore and Malaysia was also used as an example of using behavioral control systems. Results show that consumers in general have a positive attitude towards imposing such systems. However, there were worries about misuse, abuse and overuse of theses systems’ policies. Consequently, data shows that behavioral control systems can positively enhance and influence consumer behavior as long as it is used to balance both consumer and retailer interests in a moderate, risk free manner.

Keywords: Behavioral Control System; Economics; Society; Financial; Egypt; Singapore; Malaysia (search for similar items in EconPapers)
Date: 2015
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