STUDY ON CONSUMER ATTITUDES TOWARD ADS ON THE FACEBOOK PAGE OF HOTELS: A CASE IN VIETNAM

Nguyen Thi Hong Ngoc ()
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Nguyen Thi Hong Ngoc: HU – School of Hospitality and Tourism, Vietnam

Eurasian Journal of Business and Management, 2018, vol. 6, issue 4, 1-11

Abstract: This paper presents the results of a study on determinants of customer's attitudes towards hotel's advertising via Facebook. Vietnam was chosen for the survey location. Two hundred and ten questionnaires were emailed to the Facebook users, and of these 195 responses were valid for further analysis. Findings from this research show that information, interaction, nondistractions, and reliability are the most important factors that influence the customer's attitudes.

Keywords: Attitudes; Advertisement; Facebook Page; Hotel in Vietnam (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:ejn:ejbmjr:v:6:y:2018:i:4:p:1-11

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