THE RELATIONSHIP BETWEEN HUMOR STYLES AND CREATIVITY: A RESEARCH ON ACADEMICS

Gulsah Kocak ()
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Gulsah Kocak: Istanbul Commerce University, Turkey

Eurasian Journal of Business and Management, 2018, vol. 6, issue 4, 44-58

Abstract: This study addresses how different styles of humor affect creativity and how innovation climate at the universities moderates this relationship. Questionnaire data were collected from 362 academics from various public and private universities in Turkey. Correlation, an exploratory factor analysis (EFA) and a confirmatory factor analysis (CFA) utilizing structural equation modelling and hierarchical regression analysis were used to test the hypotheses. As suggested in the hypotheses, it is found out that while self-enhancing and affiliative humor are positively related to academics’ creativity, aggressive humor is negatively related to academics’ creativity. However, self-defeating humor is not significantly related to creativity as argued and innovation climate partially moderates the relationship between humor styles and creativity. The findings suggest important managerial implications on how to make use of humor styles to boost creativity and overall organizational effectiveness.

Keywords: Humor; Humor Styles; Creativity; Innovation Climate (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:ejn:ejbmjr:v:6:y:2018:i:4:p:44-58

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