Personality Traits as Factors Affecting E-Book Adoption among College Students: Does Personality Matter?

Nurkaliza Bt Khalid ()
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Nurkaliza Bt Khalid: International Islamic University College Selangor, Malaysia

Eurasian Journal of Social Sciences, 2013, vol. 1, issue 2, 46-51

Abstract: Electronic materials such as e-book have become increasingly accepted as learning tools in the classroom nowadays. This study investigated the relationships between the big five personality traits: conscientiousness, agreeableness, neuroticism, openness to experience, and extroversion with e-book adoption among college students. Pearson Product Moment Correlation and Multiple Regressions were conducted to analyze the data. Results revealed statistically significant relationships between the personality traits (conscientiousness, agreeableness, openness to experience, extraversion) and e-book adoption. Implications of the findings are also discussed.

Keywords: Personality Traits; E-Book; Technology Adoption (search for similar items in EconPapers)
Date: 2013
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