Behavioral Biases of Individual Investors: The Effect of Anchoring

Salma Zaiane ()
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Salma Zaiane: FSEG Tunis, Tunisia

Eurasian Journal of Social Sciences, 2015, vol. 3, issue 1, 13-19

Abstract: The objective of this paper is to investigate the presence of the anchoring bias in the financial decision making of individual investors. A survey study is carried out to find out how the studied bias affects the investment behavior on the Tunisian stock market. The survey is for exploratory purpose and it is based on multiple factorial correspondence analyses. The results reveal that Tunisian investors do not suffer from the anchoring bias.

Keywords: Behavioral Finance; Anchoring; Individual Investors; Emergent Market (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:ejn:ejssjr:v:3:y:2015:i:1:p:13-19

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