Marketing na era digital

Benjamin Rosenthal
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Benjamin Rosenthal: Fundação Getulio Vargas - EAESP

GV-EXECUTIVO, 2017, vol. 16, issue 1, 16-19

Abstract: O desafio atual é gerenciar centenas de ações na internet, em fluxo permanente, para atingir um consumidor que tem cada vez mais poder na relação de compra.

Date: 2017
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