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Guilherme Liberali
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Guilherme Liberali: Rotterdam School of Management, Erasmus University

GV-EXECUTIVO, 2018, vol. 17, issue 5, 18-21

Abstract: Com a ajuda de algoritmos, nova tecnologia permite identificar diferentes perfis de consumidor e oferecer um estilo de comunicação específico para cada um deles. Tudo em tempo real.

Date: 2018
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