O mapa do valor

Lívia Menezes Pagotto and Camila Yamahaki
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Lívia Menezes Pagotto: FGV/FGVces
Camila Yamahaki: FGV/FGVces

GV-EXECUTIVO, 2019, vol. 18, issue 3, 44-47

Abstract: Empresas podem adaptar instrumentos gerenciais como o balanced scorecard (BSC) para implementar estratégias de negócios voltadas ao desenvolvimento sustentável e gerar valor tanto para seus acionistas quanto para as comunidades.

Date: 2019
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