O novo normal e as mudanças comportamentais do consumidor

Tânia Veludo de Oliveira
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Tânia Veludo de Oliveira: FGV EAESP

GV-EXECUTIVO, 2020, vol. 19, issue 5, 52

Abstract: As pessoas foram levadas a ressignificar os símbolos de consumo e de socialização: o uso de álcool em gel e de máscaras, por exemplo, traduziu-se em respeito pelo outro.

Date: 2020
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