Varejo: luxo x Baixa renda

Juracy Parente, Edgard Barki and Lucien Geargeoura

GV-EXECUTIVO, 2008, vol. 7, issue 1, 26-31

Abstract: As diferenças no comportamento e nos hábitos de consumo de ricos e pobres desafiam os profissionais do marketing a adaptarem suas estratégias para captar os desejos e necessidades desses extremos do varejo

Date: 2008
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