A retórica do Marketing

Alexandre Faria

GV-EXECUTIVO, 2008, vol. 7, issue 3, 44-47

Abstract: A história da área de Marketing mostra seu esforço no uso de truques discursivos que a aproximam de blefe e mentira e de um posicionamento ilusoriamente estratégico

Date: 2008
References: Add references at CitEc
Citations:

Downloads: (external link)
https://periodicos.fgv.br/gvexecutivo/article/view/34146 Abstract page (text/html)
https://periodicos.fgv.br/gvexecutivo/article/download/34146/32939 Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ekm:gvexec:v:7:y:2008:i:3:id:34146

Access Statistics for this article

More articles in GV-EXECUTIVO from FGV EAESP
Bibliographic data for series maintained by Denise Cândido | Marina Vitale ().