O novo consumidor

Silvio Abrahão Laban Neto

GV-EXECUTIVO, 2008, vol. 7, issue 6, 50-53

Abstract: Mudanças de natureza cultural, econômica e social das últimas décadas colocaram diante das empresas um novo consumidor, com demandas inéditas cuja compreensão e atendimento constituem a linha divisória entre o sucesso e o fracasso

Date: 2008
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