The Premises and Factors of Shaping the Reputation of a Firm
Anna Kwiecień
Ekonomia journal, 2003, vol. 10
Abstract:
This article concerns the problems connected with the perception of a firm on the market. It contains a description of the essence of reputation for an enterprise against the background of its image and identity. It presents also the relations between these concepts, and also identifies the factors and mechanisms shaping them.
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:eko:ekoeko:10_138
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