Marketing Culture. Summary of the conference "Marketing culture in modern organization" held on 1 June 2001 at Warsaw University

Piotr Modzelewski ()

Ekonomia journal, 2001, vol. 3

Abstract: What do we mean when we refer to "marketing"? Are they the same thing as "marketing culture", but in a people context? Is "marketing the same as salels"? How can we find an acceptable balance between the strategy and the tactics? These are important questions, because our answers have important implications.

Date: 2001
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