La planificación estratégica: experiencias internacionales

Eduardo Bueno Campos
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Eduardo Bueno Campos: Catedrático de Economía de la Empresa y Director del IADE de la UAM

EKONOMIAZ. Revista vasca de Economía, 1990, vol. 18, issue 03, 8-19

Abstract: This paper describes the present implementation of strategic planning in Spanish, North American and European companies. In the mid nineteen-eighties, company management felt that the results of strategic planning were not adequate, demonstrating that there are two fundamental causes of this inefficiency. On the one hand, the dynamism and complexity of the environment which makes economic forecasting difficult, and on the other, defects in the development and implementation of this planning. All this makes it necessary to review the present approach of, strategic planning to create a new form of planning called Strategic Management. In this situation, Spanish companies have clear disadvantages in comparison with their competitors in other industrial countries, and managers must make efforts in order to be able to implement the strategic approach in the present economic management of our companies to ensure their future competitiveness within the European Single Market.

Keywords: Planificación estratégica; previsión económica; gestión empresarial (search for similar items in EconPapers)
JEL-codes: L1 L2 M13 M14 (search for similar items in EconPapers)
Date: 1990
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