Categorías de adoptantes en el proceso de difusión de un nuevo producto

Yolanda Polo
Additional contact information
Yolanda Polo: Dpto. de Economía y Dirección de Empresas Universidad de Zaragoza

EKONOMIAZ. Revista vasca de Economía, 1992, vol. 23, issue 02, 70-81

Abstract: The object of this paper is to analyze the process of difussion of a New Product, trying to define different categories of adopters depending on the moment of time potencial consumers decide to innovate. In the second part of the survey various innovation diffusion models are presentes in order to study the differences between groups of adopters in terms of personality, behaviour and socioeconomical characteristics.

Keywords: Innovación; investigación (search for similar items in EconPapers)
JEL-codes: O31 O33 (search for similar items in EconPapers)
Date: 1992
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.ogasun.ejgv.euskadi.eus/r51-k86aekon/es ... publ=19&registro=248 complete text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ekz:ekonoz:1992203

Ordering information: This journal article can be ordered from
Dpto. de Hacienda y Finanzas, Gobierno Vasco, C/Donostia-San Sebastián, 1, 01010 Vitoria-Gasteiz, Spain

Access Statistics for this article

More articles in EKONOMIAZ. Revista vasca de Economía from Gobierno Vasco / Eusko Jaurlaritza / Basque Government Contact information at EDIRC.
Bibliographic data for series maintained by Iñaki Treviño ().