Impacto de las nuevas tecnologías en las pautas de consumo de los clientes bancarios y en la propuesta de valor de las entidades
José Barrutia and
Carmen Echebarria
EKONOMIAZ. Revista vasca de Economía, 2001, vol. 48, issue 03, 344-363
Abstract:
This article analyses how the Internet is transforming the banking business. In an increasingly competitive environment, new banks and non bank participants are seeking to take over part of the value generated by the sector. These new competitors and some more aggressive traditional players are transforming their proposed values and their strategies, and at the same time changing the consumer habits of both individuals and companies. Traditional banking institutions are reacting in turn by reinventing their proposed values and taking a highly active part in the new Internet economy.
JEL-codes: G2 L2 (search for similar items in EconPapers)
Date: 2001
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