Marketing de relaciones y creación de capital social. El caso de las agencias de desarrollo local

Carlos Hernández Carrión and Carmen Camarero Izquierdo
Additional contact information
Carlos Hernández Carrión: Universidad de Burgos
Carmen Camarero Izquierdo: Universidad de Valladolid

EKONOMIAZ. Revista vasca de Economía, 2005, vol. 58, issue 01, 296-323

Abstract: Local development issues have been analysed from several approach es and disciplines, such as sociology, economic policy, geography, or business and administration. Also marketing makes a contribution through the study of territorial marketing. The common nexus of all these disciplines seems to be the concepts of «social capital» and «relational assets». The current work try to analyse this problem from a territorial marketing perspective focusing on local development agencies’ activities. From a relational marketing approach, these activities involve to establish relationships, more or less close, between the agencies and a variety of target groups. In this context, our work is aimed at applying the relationship marketing approach to the problem of local development. We study the relational orientation between local development agencies and various actors from within their environment as a measurement of social capital. Likewise, we analyse the influence of economic development objectives on the relational orientation of partnerships, as well as the correspondence between the relational orientation and the results. The empirical study focuses on particular cases of Castilla y León development agencies operating at local and regional level.

Keywords: capital social; desarrollo local; marketing de relaciones; marketing territorial (search for similar items in EconPapers)
JEL-codes: A12 L1 O21 R11 (search for similar items in EconPapers)
Date: 2005
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.ogasun.ejgv.euskadi.eus/r51-k86aekon/es ... publ=53&registro=741 complete text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ekz:ekonoz:2005112

Ordering information: This journal article can be ordered from
Dpto. de Hacienda y Finanzas, Gobierno Vasco, C/Donostia-San Sebastián, 1, 01010 Vitoria-Gasteiz, Spain

Access Statistics for this article

More articles in EKONOMIAZ. Revista vasca de Economía from Gobierno Vasco / Eusko Jaurlaritza / Basque Government Contact information at EDIRC.
Bibliographic data for series maintained by Iñaki Treviño ().