La adopción de la estrategia de servitización: estudio Delphi para incrementar el conocimiento sobre la transformación del sector manufacturero

Tim Baines, Ali Bigdeli and Carlos Galera Zarco
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Tim Baines: Aston Business School, UK
Ali Bigdeli: Aston Business School, UK
Carlos Galera Zarco: Universidad de Granada

EKONOMIAZ. Revista vasca de Economía, 2016, vol. 89, issue 01, 224-251

Abstract: The research study described in this article seeks to bring to light the main evidence found concerning the adoption of the strategy of servitisation. The Delphi Method was used to collect statements and opinions from 33 high-ranking executives at 28 organisations of different sizes which represent an interesting cross section of the fabric of production in Britain. The findings focus on five main areas: (1) servitisation and advanced services; (2) the process of transformation: stimuli, incentives and organisational change; (3) impact on customers and manufacturers; (4) facilitators and inhibitors; and (5) the potential for businesses and for the economy. As a result, eight key points are presented here that together help to extend our knowledge of the strategic process adopted by manufacturing firms to compete on services.

Keywords: Servitization; original equipment manufacturers; Delphi method (search for similar items in EconPapers)
JEL-codes: C80 L20 L80 (search for similar items in EconPapers)
Date: 2016
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