Corporate Social Responsibility in medium-sized Hidden Champions from Austria

Georg Jungwirth and David König
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Georg Jungwirth: Department of International Marketing & Sales Management University of Applied Sciences CAMPUS 02 Graz (Austria)
David König: Department of International Marketing & Sales Management University of Applied Sciences CAMPUS 02 Graz (Austria)

EKONOMIAZ. Revista vasca de Economía, 2019, vol. 95, issue 01, 203-227

Abstract: The phenomenon of Hidden Champions illustrates that also small and medium-sized companies can be successful world and European market leaders. This paper has the objective of analyzing the significance of Corporate Social Responsibility (CSR) in Austrian Hidden Champions. The results of this study show that CSR is of high significance and a success factor for Austrian Hidden Champions. The companies conduct several activities in the field of CSR and gain numerous benefits from these policies. It must be emphasized that the manifestation of CSR in family-owned Hidden Champions vastly differs from how non-familyowned Hidden Champions practice CSR.

Keywords: corporate social responsibility; family-owned and nonfamily-owned companies; hidden champions; medium-sized world market leaders; sustainability (search for similar items in EconPapers)
JEL-codes: G32 H31 L25 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:ekz:ekonoz:2019110

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