New and improved poem

Simon Lenthen

Accounting, Auditing & Accountability Journal, 2009, vol. 22, issue 5, 835-835

Abstract: Purpose - This poem aims to present a contemplation of the impact of marketing on creativity. Design/methodology/approach - This takes the form of a fictional poem, polemic, irony (the last two words are ironic as well). Findings - The poet considers the nature of creative communication; and finds that in order to reach a wide market the poet has to sacrifice self expression (you made me give the game away). Originality/value - A unique contemplation on the nature of creativity and communication (but I am open to challenge).

Keywords: Poetry; Market research; Selling (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:eme:aaajpp:v:22:y:2009:i:5:p:835-835

DOI: 10.1108/09513570910966397

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