Client importance and audit quality, office level evidence from the banking industry: a pitch

Yuyu Zhang

Accounting Research Journal, 2017, vol. 30, issue 2, 147-152

Abstract: Purpose - This paper aims to discuss the application of Faff’s pitch template to a research proposal on client importance and audit quality. Design/methodology/approach - The “cocktail glass” approach and “3-2-1” design provide junior researchers with an effective tool to develop, evaluate and communicate research ideas in a simple way. Findings - The author further provides a commentary and reflections based on his own experience in this letter. Research limitations/implications - Based on my pitching experience, pitching requires significant preparation. Further, the pitching template is a useful means to deposit research ideas and as a control and supervisory tool. Originality/value - It is a PRL submission.

Keywords: Auditing; Financial institutions; Client importance; Pitch research (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:eme:arjpps:arj-07-2016-0089

DOI: 10.1108/ARJ-07-2016-0089

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