The influence of employees’ work-related use of social media on their service innovation behavior: the SOR paradigm

Mohammad Olfat

Digital Transformation and Society, 2024, vol. 3, issue 4, 359-375

Abstract: Purpose - The primary objective of this investigation was to explore how employees’ utilization of social media for work-related purposes impacts their service innovation behavior, both directly and through the intermediary mechanisms of knowledge management and employees’ risk-taking. Design/methodology/approach - In developing its conceptual framework, this study has drawn upon the stimulus-organism-response (SOR) theory. To test its hypotheses, this study has surveyed 241 financial analysts from ten Iranian financial companies and has employed variance-based structural equation modeling (specifically, PLS-SEM) with the assistance of “WarpPLS 8.0 software.” Findings - The findings revealed that employees’ work-related use of social media positively influences their service innovation behavior using knowledge management, encompassing knowledge sharing and acquisition capability as well as employee risk-taking. However, this influence is not directly significant. Originality/value - To the best of our knowledge, this study marks the first instance in which the effect of work-related use of social media on employee service innovation behavior directly and through the mediating roles of knowledge management and risk-taking has been investigated through the lens of the SOR paradigm, especially in the financial sector.

Keywords: Work-related use of social media; Knowledge management; Employees’ risk-taking; Employees’ service innovation behavior; Stimulus-organism-response (SOR) theory (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:eme:dtspps:dts-11-2023-0099

DOI: 10.1108/DTS-11-2023-0099

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