The multicultural context of brand loyalty

Fred Palumbo and Paul Herbig

European Journal of Innovation Management, 2000, vol. 3, issue 3, 116-125

Abstract: Keywords: Brand loyalty, Brands, Innovation, New product development, Marketing strategy

Date: 2000
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Persistent link: https://EconPapers.repec.org/RePEc:eme:ejimpp:14601060010334876

DOI: 10.1108/14601060010334876

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