Competitive positioning and market orientation: two interrelated constructs

Enrique Bigné, Natalia Vila‐López and Inés Küster‐Boluda

European Journal of Innovation Management, 2000, vol. 3, issue 4, 190-198

Abstract: Keywords: Spain, Cosmetics industry, Large companies, Marketing, Market orientation, Competitive strategy

Date: 2000
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Persistent link: https://EconPapers.repec.org/RePEc:eme:ejimpp:14601060010352443

DOI: 10.1108/14601060010352443

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