R&D and marketing integration in NPD in the pharmaceutical industry

Mohammed Rafiq and Tim Saxon

European Journal of Innovation Management, 2000, vol. 3, issue 4, 222-231

Abstract: Keywords: R&D, Marketing, Integration, New product development, Innovation, Pharmaceutical industry

Date: 2000
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Persistent link: https://EconPapers.repec.org/RePEc:eme:ejimpp:14601060010352506

DOI: 10.1108/14601060010352506

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