The role of market research in the development of discontinuous new products

Paul Trott

European Journal of Innovation Management, 2001, vol. 4, issue 3, 117-126

Abstract: Keywords: Market research, Innovation, New product development

Date: 2001
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Persistent link: https://EconPapers.repec.org/RePEc:eme:ejimpp:14601060110390585

DOI: 10.1108/14601060110390585

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