New product development in German and US technology firms

James T. Simpson, Christine Kollmannsberger, Helmut Schmalen and David Berkowitz

European Journal of Innovation Management, 2002, vol. 5, issue 4, 194-207

Abstract: Keywords: Germany, USA, New product development, High technology, National cultures, Marketing

Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:eme:ejimpp:14601060210451153

DOI: 10.1108/14601060210451153

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