Creating an international market for disruptive innovations

Birgitta Sandberg and Sten‐Olof Hansén

European Journal of Innovation Management, 2004, vol. 7, issue 1, 23-32

Abstract: Keywords: Innovation, International marketing, Marketing planning, New products, Pharmaceuticals industry

Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:eme:ejimpp:14601060410515619

DOI: 10.1108/14601060410515619

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