Hollywood wives revisited: a study of customer involvement in the XC90 project at Volvo Cars

Fredrik Dahlsten

European Journal of Innovation Management, 2004, vol. 7, issue 2, 141-149

Abstract: Keywords: Customer orientation, Market orientation, Product development

Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:eme:ejimpp:14601060410534384

DOI: 10.1108/14601060410534384

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