Social cognitive theory in technological innovations

Vanessa Ratten and Hamish Ratten

European Journal of Innovation Management, 2007, vol. 10, issue 1, 90-108

Abstract: Purpose - The aim of this paper is to understand the behavior that Australian youths have towards wireless application protocol (WAP) banking. Design/methodology/approach - This paper is based on a quantitative study of the youth market in Australia. Social cognitive theory is utilized to support a conceptual model that is empirically tested. Findings - The major finding from the research is that the conceptual model is partially supported which indicates the immaturity of WAP technology. Originality/value - Social cognitive theory provides a useful explanation for youth's intentions to use WAP technology in the banking industry. The youth market is an early adopter of technology that presents a good indicator of future market potential.

Keywords: Electronic commerce; Innovation; Virtual banking; Young adults; Australia (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:eme:ejimpp:14601060710720564

DOI: 10.1108/14601060710720564

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