Managing innovation by design ‐ how a new design typology may facilitate the product development process in industrial companies and provide a competitive advantage
Myfanwy Trueman
European Journal of Innovation Management, 1998, vol. 1, issue 1, 44-56
Abstract:
Keywords: Competition, Design, Innovation, Product development
Date: 1998
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Persistent link: https://EconPapers.repec.org/RePEc:eme:ejimpp:14601069810199663
DOI: 10.1108/14601069810199663
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