The world’s path to the better mousetrap: myth or reality? An empirical investigation into the launch strategies of high and low advantage new products

Erik Jan Hultink and Susan Hart

European Journal of Innovation Management, 1998, vol. 1, issue 3, 106-122

Abstract: Keywords: New product development, Product launch, Project management, Strategy

Date: 1998
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Persistent link: https://EconPapers.repec.org/RePEc:eme:ejimpp:14601069810230199

DOI: 10.1108/14601069810230199

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